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Marsello

Customer loyalty software that works in-store and online

Categories
Marketing & Sales
Collections
Cin7 Omni
Integration

Developed by: Marsello

Support Email: support@marsello.com

About Marsello

For small/medium sized retailers, marketing is really hard - they lack the time, money and expertise - but most of all, they don't know if the marketing they do will result in additional sales. Marsello is a retailers virtual marketing assistant who uses machine learning and artificial intelligence to leverage the data within a business, and across thousands of other businesses just like them, to create marketing that generates new, attributable sales.

Marsello is headquartered in Wellington, New Zealand with offices in San Francisco.

Marsello and Cin7

Increase customer loyalty

Design a loyalty program that matches the look and feel of your brand. Configure rewards and points to align with your business needs, then run your loyalty program and marketing on auto-pilot to reach customers at the right moment for the best results. Exclude wholesale customers from your loyalty program or create unique loyalty tiers with ease.

Turn customers into brand ambassadors

Unlock new audiences through your regulars. Activate a referral program that encourages customers to spread the word. Offer rewards to both the referrer and the referred to encourage them to shop and spread the word.

Drive sales with email and SMS

Go beyond points and rewards with a suite of marketing tools that enhance the power of your customer loyalty data. Send professional-looking campaigns that automatically track their success against your sales data. Segment retail and wholesale customers and build flows and campaigns to target them with more personalized marketing.

Build your marketing list

Easily opt customers in for marketing at checkout in Cin7. Capture visitors’ details with in-store and online marketing opt-ins, email capture forms, and landing pages.

Automate your marketing

Get retail, wholesale, and eCommerce customers shopping with perfectly timed emails and SMS automations, triggered by their shopping behavior in-store and online. Choose from a variety of pre-built templates, or create your own from scratch.

Use cases

  • One loyalty experience across all your channels

    Create a seamless loyalty and marketing experience across all your channels. They’re buying in-store and online, through social media, and more. With Marsello, you can create a loyalty program that engages your customers, no matter how they shop.

  • Powered by your Cin7 and eCommerce apps

    Marsello plugs into all your sales channels. Connect your Cin7 and eCommerce platforms to Marsello for a complete view of your customers, in-store and online. Sync your POS and eCommerce loyalty and order data to understand how your customers shop.

  • Get powerful omnichannel insights

    No matter how they’re shopping, you can link all their sales to unique buyer profiles. Measure the success of your loyalty program, then use this data to personalize your marketing and drive repeat sales.

  • Keep customers coming back for more

    Motivate repeat purchases with customizable rewards, points, VIP tiers, referrals, and more. Engage your customers with the right message at the right time to drive repeat purchases and increase customer loyalty, in-store and online.